Volume 6, Issue 2 (July-December, 2025)

Articles

• Consumer Perception towards Electric Vehicles in Kasaragod District of Kerala

  Sheeba. B, N. Karunakaran

  1-18

  • Requires Subscription PDF

• The Influence of Past Experiences on Perceived Security, Trust and Attitude on Continuation Intentions of Mobile Banking App

  Madhur Sharma, Prateek Kanchan

  19-34

  • Requires Subscription PDF

• Consumer Scepticism toward Personalized Advertising: A Quantitative Analysis of Urban Social Media Users

  Nandhakumar V. V, Emmanual Nobert, Sruthi Vijayakrishnan

  35-42

  • Requires Subscription PDF

• How Advertising Tactics Shape Consumer Behavior in Digital Marketing: A Case Study from Kerala

  Abdulsalam, N. Karunakaran

  43-50

  • Requires Subscription PDF

• The Moderating Role of Generational Diversity on the Relationship between Street Food Attributes and Customer Purchase Intention in Sri Lanka: A Concept Paper

  Madhavi Jayasekara, M. Y. Gunasekara, Buddinee Ranasinghe

  51-61

  • Requires Subscription PDF

• Customer Satisfaction in the Food Sector: A Socio Demographic Perspective

  Neha, Jai Pal Sharma

  62-69

  • Requires Subscription PDF