Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804)

Articles

• Sustainable Marketing in India: Addressing Challenges and Harnessing Opportunities for Business Growth

  Arunima Agrawal, Ravi

  1-12

  • Requires Subscription Pdf

• Factors Affecting Customer Satisfaction of Online Food Delivery Platforms among Sri Lankan Undergraduates

  H. H. N. N. Jayalal, L. H. T. De. S. Wickramasuriya

  13-32

  • Requires Subscription Pdf

• A Study on the Buying Behaviour of Consumers Related to FMCG Products

  Deepti Bhatia, Meghna Jain

  33-46

  • Requires Subscription Pdf

• The Role of Socio-Cultural and Economic Factors in Shaping Gold Jewellery Buying Behaviour: An Empirical Study of Kolkata

  Shabana Khatoon, Asgar Ali, Wasim Akram

  47-58

  • Requires Subscription PDF