Volume 5, Issue 2 (July-December) 2024

Articles

• A Study on ‘Impact of Covid-19 on Consumer Buying Behavior for Packaged Foods in India’

  Nutan Singh, Prateek Kanchan

  26-36

  • Requires Subscription PDF

• A Study on Brand Loyalty in Purchasing Bata Footwear

  R. Lakshmi Priya, Abibindhya A., Vikashini S.

  20-25

  • Requires Subscription PDF

• Curriculum Development Practice at Star International University

  Kanbiro Orkaido Deyganto, James Ajuong Arou

  8-13

  • Requires Subscription PDF

• A Qualitative Study on Consumer Behavior of Female Teaching Professionals Towards Purchase of Sustainable Premium Fashion Apparel in Ahmedabad City

  Chandani Thakur, Prateek Kanchan

  37-42

  • Requires Subscription PDF

• A Study on the Social Media Influencers Affect Genz through Online Purchases in Coimbatore City

  M. Sumathi, Mirunalika A., Priya Dharshini P.

  14-19

  • Requires Subscription PDF

• A Study on Knowledge Management at Freyer International Logistics, Chennai

  K. Sathish, G. Agalya

  1-7

  • Requires Subscription PDF