Volume 5, Issue 1 (January – June, 2024)

Articles

• A Study on Brand Preference of FMCG Products

  Ilavarasi K., Nithya Harini G, Samiksha S V, Pranitha Shree K U, Mothiga Sri G

  24-28

  • Requires Subscription PDF

• Exploring Advancements in Technology-Driven Business: A Thorough Examination and Prospective Outlook

  U. Senthamil Selvi, B. Jarinaa, M. Manida

  8-15

  • Requires Subscription PDF

• Factors Influencing Business Startups among Senior Entrepreneurs in Mwanza Region, Tanzania

  Gerry Batonda

  29-46

  • Requires Subscription PDF

• Marketing Problems and Constraints Faced by Banana Cultivators Concerning Erode District, Tamil Nadu

  M. Thanikaivel

  16-23

  • Requires Subscription PDF

• An Investigation into the Determinants Influencing the Marketing of Jasmine in the Madurai District

  G. Nedumaran, M. Manida

  1-7

  • Requires Subscription PDF