A Study on Brand Preference of FMCG Products

Abstract

This study delves into the profound influence of advertising strategies on Fast-Moving Consumer Goods (FMCG) products within the dynamic market of Coimbatore City. Employing a combination of techniques, the research combines quantitative and qualitative elements analyses to assess the correlation between advertising expenditure, consumer perception, and sales performance. Through surveys, interviews, and data analysis, the study aims to elucidate the nuanced relationship between various advertising channels (such as television, print media, and digital platforms) and consumer behaviour in Coimbatore City. Furthermore, it seeks to identify the most effective advertising strategies employed by FMCG companies to capture the attention of the local populace and drive sales. The findings of this study are expected to provide significant insights for marketers, advertisers, and policymakers seeking to optimize advertising efforts in the FMCG sector in Coimbatore City. Through a combination of surveys, interviews, and market analysis, this study sheds light on key trends, challenges, and opportunities facing FMCG companies in today's competitive landscape. By examining consumer attitudes towards product attributes, pricing strategies, and sustainability initiatives, this study provides practical insights for companies seeking to enhance their market positioning and drive growth in an ever-evolving industry.