Volume 7, Issue 2 (July- December, 2026)

Articles

• The Impact of Online and Offline Shopping on Brand Equity among Gen Z

  Kofi Acheampong Obeng, Amiya Bhaumik, Ernest Obuobisa-Darko, George Yaw Bludo

  18-33

  • Requires Subscription PDF

• Factors Influencing Generation Z’s Adoption of QR Code-based Mobile Payments in Emerging Economies

  Rashmi Sathsarani, Binura Shaminda

  1-17

  • Requires Subscription PDF