Volume 6, Issue 2 (July- December, 2025)

Articles

• Integrated Marketing Communications (IMC) and Digital Marketing: A Strategic Synergy for Sustainable Consumer Engagement

  M. Manida

  14-27

  • Requires Subscription PDF

• Company Website and Marketing Performance in Selected Small Business Enterprises in Yola, Adamawa State Nigeria

  Ahmed Shehu Awak, Ayudari Solomon

  1-13

  • Requires Subscription PDF