Volume 6, Issue 2 (July- December, 2025)

Articles

• Company Website and Marketing Performance in Selected Small Business Enterprises in Yola, Adamawa State Nigeria

  Ahmed Shehu Awak, Ayudari Solomon

  1-13

  • Requires Subscription PDF

• Integrated Marketing Communications (IMC) and Digital Marketing: A Strategic Synergy for Sustainable Consumer Engagement

  M. Manida

  14-27

  • Requires Subscription PDF

• Influencer Credibility and Gen Z’s Fashion Purchase Choices: A Dual-Theory Approach

  Falak Naaz, Fayaz Ahmad Nika

  28-43

  • Requires Subscription PDF

• The Cognitive Influence of Global Consumer Culture on Individual Perception and Desire

  Richa Vairagi, Deepika Rajak

  44-57

  • Requires Subscription PDF

• Influence of Digital Marketing on Performance of Retail Cosmetics Businesses: A Case of Nyamagana District, Mwanza City

  Komanya Costancia, Laurenti Masui, Sylvester Jotta

  58-68

  • Requires Subscription PDF