Volume 6, Issue 1 (January-June, 2025)

Articles

• Transforming Digital Marketing: An Exploratory Study on AI-Powered Chatbots and Personalization

  M. Abdul Rahuman

  1-7

  • Requires Subscription PDF

• Artificial Intelligence and Music Industry: An Exploratory Study

  Shilpi Saxena, Isha Sharma

  8-14

  • Requires Subscription PDF

• The Role of Technology Acceptance Model (TAM) in E-Commerce Adoption

  M. Manida

  15-25

  • Requires Subscription PDF

• A Study on Consumer Experience in the Digital World and Its Transformative Impact on the Indian Market

  Nitin Kumar Jain, Simran Kesharwani

  26-35

  • Requires Subscription PDF

• Challenges of Digital Payment Adoption in Developing Economies

  R. Ramki, M. A. Dhandapani

  36-43

  • Requires Subscription PDF