Volume 6, Issue 1 (January-June, 2025)

Articles

• Impact of YouTube Advertisements on Young Consumers' Purchase Intentions

  Parveen Vashisth

  1-11

  • Requires Subscription PDF

• Harnessing AI-Driven Education and Training to Empower Small Businesses in East Africa

  James Ajuong Arou, Kanbiro Orkaido Deyganto

  12-26

  • Requires Subscription pdf

• Assessing Relationship between Auction Price and Performance of Players in Indian Premier League

  Naren Parthsarthi Desai

  27-37

  • Requires Subscription PDF

• Technology-Enabled Employee Wellness and Sustainability: A Literature-Based Review

  Md. Mahabub Alam, Jasia Mustafa, Nishat Tasnim, Abu Bakar Siddik, A.N.M. Raisul Islam

  38-55

  • Requires Subscription PDF

• Digital Assets in India: A Systematic Review and Analysis

  Trinley Paldon

  56-60

  • Requires Subscription PDF

• Impact of Oil Price Hike during Covid-19 Pandemic on Private Bus Owners: A Study Based on Kannur District of Kerala

  C. Arundhathi, N. Sindhu, N. Karunakaran

  61-69

  • Requires Subscription PDF