Revolutionizing VR Shopping: Integrating Chatbots with Augmented Reality for Enhanced Experiences

Authors

  • Shreya Soni Post graduation Student, School of Computer Sciences and Engineering, Sandip University, Nashik, Maharashtra, India
  • Sakshi Aglawe Post graduation Student, School of Computer Sciences and Engineering, Sandip University, Nashik, Maharashtra, India
  • Shilpi Saxena Assistant Professor, Department of Computer Application & IT, Lords University, Alwar Rajasthan, India
  • Pankaj N. Patil Assistant Professor, School of Computer Sciences and Engineering, Sandip University, Nashik, Maharashtra, India
  • Vivek Nakhate Assistant Professor, School of Computer Sciences and Engineering, Sandip University, Nashik, Maharashtra, India
  • Rohit S. Gupta Assistant Professor, School of Computer Sciences and Engineering, Sandip University, Nashik, Maharashtra, India
  • Mritunjay Kr. Ranjan Assistant Professor, School of Computer Sciences and Engineering, Sandip University, Nashik, Maharashtra, India

DOI:

https://doi.org/10.46610/RTAIA.2025.v04i01.010

Keywords:

Augmented reality, AI chatbots, Immersive e-commerce, Personalized shopping, User engagement, VR shopping

Abstract

Virtual Reality (VR) shopping is revolutionizing e-commerce by offering immersive and interactive experiences. However, challenges such as user engagement, personalization, and seamless assistance hinder its widespread adoption. Traditional online shopping lacks real-time customer support and personalized recommendations, leading to lower user satisfaction. To address these issues, this study proposes integrating AI-powered chatbots with Augmented Reality (AR) in VR shopping environments. AI-driven chatbots provide instant responses, tailored recommendations, and seamless guidance, enhancing user interaction and engagement. By analyzing consumer behavior and preferences, these chatbots enable hyper-personalized shopping experiences. Simultaneously, AR enhances product visualization, allowing users to interact with virtual products more realistically. This integration bridges the gap between digital and physical shopping, offering an interactive and dynamic experience. Customers can receive AI-driven product suggestions, visualize items in real-time, and make informed purchasing decisions. Additionally, chatbot-AR synergy ensures continuous engagement by providing interactive assistance, answering queries, and guiding users through virtual stores. This study evaluates the effectiveness of chatbot-AR integration using qualitative and quantitative metrics such as user satisfaction, decision-making efficiency, and engagement levels. The findings suggest that combining AI-powered chatbots with AR significantly enhances the VR shopping landscape, making it more intuitive, customer-centric, and efficient. This research contributes to the advancement of VR commerce by demonstrating how intelligent AI systems can revolutionize online retail. The proposed approach has the potential to set a new standard in immersive e-commerce, paving the way for future AI-driven shopping innovations.

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Published

2025-04-16

Issue

Vol. 4 No. 1 (2025)

Section

Articles