Assessment of Promotional Strategies followed by NOVEX Paper Products in Kerala
Keywords:
Assessment, Kasaragod, Kerala, Novex Paper Products, Promotional strategiesAbstract
The study looked at how well Novex Paper Products' advertising strategies worked. Novex Paper Products is a growing company that makes paper products and was founded in 2004 in Chattanchal, Kasaragod. The main goal of the study was to find out how well the company's advertising tools and methods have affected brand loyalty, consumer awareness and purchase decisions. Promotional strategy effectiveness is a measure of how well the marketing activities help the brand reach its target audience and get people to interact with it. The company uses a mix of traditional and local advertising methods, but there is a lot of room for growth through digital platforms, school-level outreach, and seasonal campaigns. It shows trends, points out weaknesses in current strategies, and gives useful advice on how to improve visibility and engagement in a competitive market. This information can be used to make strategic decisions and plan promotions.
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