Effectiveness of Marketing Strategies with Special Reference to NOVEX Paper Products in Kerala

Abstract

The study shows that the consumer is satisfied, and the retailer is more confident about selling the product. The company gives more importance to the quality of the product and has good opinions about customer relations strategy. The Novex paper products have a well-structured production department and adequate storage space. The promotional techniques are comparatively less, and advertisements are only in local edition newspapers and channels. So, product advertisements can be improved by moving on to visual media sources for comprehensive coverage. The company should enhance cash sales by offering discounts as well. Technical and professional management training programs are to be provided for management staff to improve their personal skills and abilities. Novex should improve the technical aspect to be considered the most modern production process. The company should convene periodic meetings with the retailers and the distributors and maintain a good relationship with them. So, the current marketing strategies adopted are having a moderate impact on sales; the effectiveness of marketing strategies is being carried out to suggest better and more effective methods to improve sales and create better brand awareness among customers.