Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172)

Articles

• Social Media Advertisement and Customer Engagement in Selected Micro and Small Enterprises in Yola, Adamawa State Nigeria

  Ahmed Shehu Awak, Bakhytkul Baikhozhaeva

  1-18

  • Requires Subscription Pdf

• Online Spending Behaviour and Academic use of the Internet among Post Graduate Students

  N. Sindhu, N. Sumayya, N. Karunakaran

  19-31

  • Requires Subscription Pdf

• Analyzing the "FOMO" (Fear of Missing out) Strategy: How Limited-time Offers Drive Impulse Buying in E-Commerce

  S. Shankarii, N. Vaishnavi Devi

  32-42

  • Requires Subscription Pdf

• The Impact of Social Media Advertisement Attributes and Platform Effectiveness on Purchase Decisions for Maquillage Products

  Sunil Kumar, Parveen Vashisth, Priti

  43-53

  • Requires Subscription Pdf

• The Role of Artificial Intelligence in Modern Retail and Digital Commerce

  D. Parasakthi, R. Suganthi, Madhumitha. S, Sridhar G, Chenvikash. R

  54-64

  • Requires Subscription Pdf