Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172)

Articles

• Factors Influencing Generation Z’s Adoption of QR Code-based Mobile Payments in Emerging Economies

  Rashmi Sathsarani, Binura Shaminda

  1-17

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• The Impact of Online and Offline Shopping on Brand Equity among Gen Z

  Kofi Acheampong Obeng, Amiya Bhaumik, Ernest Obuobisa-Darko, George Yaw Bludo

  18-33

  • Requires Subscription PDF