Smart Markets, Green Fields: Sustainable Agricultural Marketing and Profits using Digital Platforms in Emerging Economies: A Study on the Cauvery Delta Region in Tamil Nadu

Abstract

Technology-based innovations in agriculture are changing the paradigm of agricultural marketing in developing countries. In this paper, I analyze the impacts of digital platforms such as e-commerce, mobile applications, block chain, and data-driven marketplaces on the conventional agribusiness marketing systems. It is emphasized how poorly integrated farming digital tools can be leveraged to improve access to markets, streamline supply chain complexities, and provide accurate pricing for small land holding farmers. The study looks at the consequences of environmental and socio-economic processes associated with the e platforms while giving special attention to the advancement of sustainable development in the region. Remaining issues like the lack of requisite computer skills and literacy, infrastructure, policies, and others are deeply analyzed. This paper offers strategic recommendations to e-governments, agricultural enterprises, stakeholders and IT developers to promote flexibility for building prosperous agricultural market ecosystems that are sustainable with the use of mobile technology.