Artificial Intelligence in Hotels and Tourism Industry: A Bibliometric Analysis
Keywords:
AI acceptance/rejection in hotels, Chatbots, ChatGPT, Employee turnover, Guest satisfaction, Hotels, Job productivity, Robot, Smart receptionist, TouristAbstract
In a couple of years, digitalization in hotels and the travel industry will generate an endless number of innovations. AI is reshaping the hospitality and tourism industry through innovative technologies. Service automation has helped the hotel and travel industry rethink the guest experience. Nowadays, mobile technologies have become a factor in deciding whether to buy any product. This study provides an overview of the literature reviews on artificial intelligence. It helps to identify a research gap in artificial intelligence in the hotel and tourism industry. Results depict that ‘impact of Chatbots’, ‘ChatGPT’, ‘robots in hotels’, ‘tourist experience’, ‘smart receptionist’, and ‘AI Acceptance’ are the main domains of the present study. This research helps to identify the trends and patterns in this study. This study highlights the review of literature in Google Scholar, Emerald, and ProQuest on AI in hotels and tourism by using bibliometric analysis to determine the relationships between Co-occurences of keywords, volume of studies, authorship citation, and publication by year. Findings suggest that there is a growing interest in AI studies in hospitality from 2016 to 2023. In total, 971 manuscripts were collected through Google Scholar, Emerald, and the ProQuest database. 106 manuscripts were overlapping, and finally, 865 manuscripts were analysed by using bibliometric analysis.
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