Enhancing Strategic Decision Making: Assessing the Role and Impact of Artificial Intelligence in Business Management

Authors

  • U. Arumugam
  • M. Manida

Keywords:

Artificial intelligence, Business environments, Business management, Strategic decision, Technological advancements

Abstract

This research paper explores the pivotal role of artificial intelligence (AI) in shaping and enhancing strategic decision-making within the realm of business management. In an era where technological advancements redefine traditional paradigms, understanding the multifaceted impact of AI on strategic decisions becomes imperative for organizational success. The paper conducts a thorough literature review to establish the theoretical framework, elucidating the relationship between AI and strategic decision-making. Methodologically, a comprehensive analysis assesses how AI is currently employed in business management, examining its role and impact on strategic decision processes. Through real-world examples and case studies, the study explores successful implementations of AI in augmenting the quality and speed of strategic decisions. The findings contribute to a nuanced understanding of the dynamic interplay between AI technologies and strategic decision-making. The discussion section addresses challenges and concerns associated with AI integration, providing insights into broader implications for business strategies. In conclusion, the research emphasizes the need for businesses to embrace AI as a transformative tool in decision-making processes and offers recommendations for strategic adoption. This paper serves as a valuable resource for academics, practitioners, and policymakers seeking to navigate the evolving landscape of AI-driven strategic decision-making in contemporary business management.

Published

2024-03-18