Volume 6, Issue 1 (January-June, 2025)

Articles

• Impact of Intrinsic Religiosity, Extrinsic Religiosity, and Cultural Factors on Buying Behaviour

  Paresha J. Nayee, Harishchandra Singh Rathod

  1-8

  • Requires Subscription PDF

• Assessing the Effect of Key Factors on Street Food Customer Satisfaction in Sri Lanka

  Madhavi Jayasekara, S. R. Ginige, L. H. T. De S. Wickramasuriya, Buddinee Ranasinghe

  9-21

  • Requires Subscription PDF

• Role of Social Media Advertisements in Shaping Purchase Intentions among Young Consumers

  Mihir Pathak

  22-29

  • Requires Subscription PDF

• Omnichannel Integration and Positive Word of Mouth among Customers in Sri Lanka's Supermarket Sector: The Mediating Role of Flow Experience

  W. K. C. S. Walpola, D. M. P. Sewwandi, R. H. Banduge

  30-46

  • Requires Subscription PDF

• Drivers of Consumer Satisfaction in Online Food Delivery Platforms: A Comparative Study of User’s Experiences

  Pushpa Suryavanshi, Honey Soni

  47-58

  • Requires Subscription pdf

• Beyond the Jersey: A Deep Dive into Merchandising Practices of Selected IPL Teams

  Naren Parthsarthi Desai

  59-69

  • Requires Subscription PDF

• The Role of Targeted Social Media and Sales Promotion in Purchase Decision-Making: A Comprehensive Review

  Nitin Kumar Jain, Simran Kesharwani

  70-74

  • Requires Subscription PDF