A Study on the Buying Behaviour of Consumers Related to FMCG Products

Abstract

Fast-moving consumer goods (FMCGs) are goods that have a high turnover rate for businesses, are reasonably priced for consumers, and are sold quickly. FMCGs are perishable (such as meat, dairy products, and baked goods) or have a short shelf-life due to strong consumer demand (such as soft drinks and confections). They are inexpensive, frequently purchased, quickly consumed, and marketed in large quantities. On store shelves, they also have a high turnover rate. Consumer non-durable goods are FMCGs plus gasoline, clothing, shoes, etc. Non-durable items have a shelf-life of less than three years, whereas durable goods have a shelf-life of three years or longer. Twelve is the biggest category of consumer products, which are fast-moving goods. Because they are eaten right away and have a limited shelf-life, they are classified as non-durable. Everybody utilizes FMCGs daily. These are the small-scale consumer purchases people make on the way home from the local CVS, grocery store, supermarket, or produce stand. Milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like aspirin are a few examples. The study basically describes the buying behaviour of consumers, which depends on various factors related to FMCG products. The study includes the primary data collection analysis and describes the importance of FMCG products. This study aims to evaluate the buying behaviour related to FMCG products with the help of ANOVA applied using SPSS.