Customer Satisfaction in the Food Sector: A Socio Demographic Perspective
DOI:
https://doi.org/10.46610/JSSMR.2025.v06i02.006Keywords:
Customer behavior, Customer satisfaction, Demographics, Food industry, Socio demographic factorsAbstract
As per the data available on Statista, the Indian restaurant/food industry has approx. Four trillion Indian rupee market value as per the fiscal year 2020 in the context of the food sector, this study attempts to investigate how socio-demographic characteristics affect customer satisfaction. Our study aims to determine how socio-demographic characteristics affect customer satisfaction levels, taking into account the variety of aspects that shape dining experiences. For this study, data were collected from 400 participants residing in the state of Haryana. Data was analysed with the help of T-test and ANOVA using SPSS software. This study showed that age and qualification do not
significantly impact customer satisfaction, whereas gender, marital status, income level, and occupation significantly impact customer satisfaction.
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