Volume 5, Issue 2 (July- December) 2024

Articles

• Augmented Reality (AR) and Virtual Reality (VR) in Digital Marketing

  Latika Vaishak Shanbhag

  22-25

  • Requires Subscription PDF

• A Study on Consumer Preference on Food Delivery Apps

  Ilavarasi K., Vyashini P., Abarna S. M.

  14-17

  • Requires Subscription PDF

• A Study on Challenges of Radio Advertising on the Marketing of Goods and Services with Special Reference to Coimbatore City

  M. Sumathi, Abinaya S., Brinda Devi V.

  1-5

  • Requires Subscription PDF

• A Study on Pros and Cons of ChatGPT in Education on Students' Perspective

  B. Pavithra, S. Pavithra Arasi, B. Keerthana

  26-29

  • Requires Subscription PDF

• A Study on the Impact of Digital Advertisements on Women's Purchase Decisions and Access to Services in Tirunelveli City

  M. Abdul Rahuman

  18-21

  • Requires Subscription PDF

• Harnessing Digital Platforms for Sustainable Agri-Commerce: Challenges and Opportunities

  M. Arunkumar Victor, M. Manida

  6-13

  • Requires Subscription PDF