Impact of Demographic Factors on Investment Intentions: Insights from Bangladeshi Stock Market Investors

Abstract

This study investigates the connection between investors' investment intentions in Bangladesh's stock market and demographic factors. We gathered information from direct investors using a quantitative technique, covering a range of attributes such as age, gender, occupation income level, prefer to invest, time of investment, spousal status, interest of investing a certain percentage of total income, area of domicile and regularity of investment. The hypothesis relating to demographic factors and investment decisions has been tested by different statistical tools such as chi-square, ANOVA, etc. According to our research, age and annual income have a big impact on people's intentions to invest in stocks; middle-aged people with higher income are more likely to do so. Married people showed a higher risk tolerance and a larger interest in stock market investing than unmarried investors. In addition, a positive correlation between income level and investment intention was discovered, indicating that a greater inclination to trade stocks is a result of having more disposable income. The results emphasize the necessity of specialized financial education initiatives targeted at underrepresented groups, especially women and those with lower incomes to improve their stock market participation and investment confidence. All things considered, this study advances our knowledge of how demographic variables influence investment patterns in Bangladesh and offers insightful information to help schools, financial institutions, and legislators create a more welcoming investment climate. Ultimately, we may determine that there is a correlation between Bangladeshi stock market investors’ investment intentions and demographic factors.