Impact of Corporate Social Responsibility on the Efficiency of Commercial Banks in Kasaragod District of Kerala

Abstract

Corporate Social Responsibility (CSR) is one of the most innovative concepts in modern business strategy, and it has fundamentally altered how companies operate in society. The primary objective of it is to hold companies accountable to all stakeholders, including shareholders, employees, customers, communities, and the environment. What began as a selfless act of charity has evolved into a more methodical and strategic approach that is integrated into essential business operations, ensuring that businesses operate in a socially, economically, and environmentally sustainable manner. In today's interconnected global economy, companies are assessed on more than just their financial performance. Stakeholders expect businesses to act with integrity, accountability, and a strong sense of social responsibility. These shifting expectations have forced companies across a range of sectors to integrate CSR into their strategic leadership. One such sector is banking, which is a vital pillar of economic expansion. Unlike manufacturing or extractive industries, banks are essentially service providers that act as intermediaries between savers and borrowers. They affect practically every aspect of socio-economic life, though, and their influence extends far beyond the realm of finance.