Awareness Among the Students towards Ethical Consumerism

Abstract

A social and economic system founded on encouraging the urge to buy things and services in ever-increasing quantities is known as consumerism. The use of ethics in decision-making has increased across the wider market, resulting in increased access to and understanding of information about corporate behavior, ethical consumerism and green brands highlighting their ethical standing. The phrase "ethical consumerism" may describe a broader trend in marketing when big businesses want to be perceived as upholding the moral standards of their sector and ethically conducting business. The last 20 years have seen an increase in the acceptance of ethical consumption, which is related to the growth of CSR. The current study aims to discover how knowledgeable Indian College understudies are about ethical consumption. In other words, the essence of ethical consumerism is choosing products that are produced, distributed, and sourced responsibly. When enough customers make socially conscious purchases, businesses are forced to change their supply chain processes.