Kanchan. “Customer Relationship Management (CRM) in Hotel Industry – Effectiveness of Critical Success Factors”. Journal of Women Entrepreneurship & Business Management (e-ISSN: 2583-8210) (p-ISSN: 3140-0167), Sept. 2024, pp. 26-30, https://matjournals.net/engineering/index.php/JWEBM/article/view/908.