KANCHAN. Customer Relationship Management (CRM) in Hotel Industry – Effectiveness of Critical Success Factors. Journal of Women Entrepreneurship & Business Management (e-ISSN: 2583-8210), [S. l.], p. 26–30, 2024. Disponível em: https://matjournals.net/engineering/index.php/JWEBM/article/view/908. Acesso em: 18 apr. 2026.