R. LAKSHMI PRIYA; GAYATHIRI. K. S.; SAI DHARSHINI. J. A Study on Consumer Buying Behaviour to ‘Arun Icecreams’ in Coimbatore Region. Recent Trends in Data Mining and Business Forecasting, [S. l.], p. 7–15, 2024. Disponível em: https://matjournals.net/engineering/index.php/JTDMBF/article/view/930. Acesso em: 21 may. 2026.