A Study on Consumer Buying Behaviour to ‘Arun Icecreams’ in Coimbatore Region

Abstract

One of the foods that people love eating the most is ice cream. There are many ice cream enterprises in the Indian food industry, and most of these businesses are prosperous due to the public's obsession with ice cream.

A customer's opinion of a good or service depends entirely on their experience with it from utilizing that good or service. The survey aimed to ascertain how consumers felt about ice cream. These days, ice cream is a perishable dessert that people of all ages enjoy. Convenience sampling was used to get primary data through a standardized questionnaire that included the opinions and demographic profiles of 100 respondents. For most businesses that offer goods and services to customers directly through their network, the new business horizon will be the most challenging time to operate in. Since buyers are the kingpins in the global marketplace, the fiercer competition will make it harder for businesses to survive. A brand encompasses much more than a name, tagline, logo, colour, or symbol. These are strategies for marketing tools. In essence, a brand is a marketer's pledge to provide customers with a particular set of features, benefits, and services on a regular basis. The brand's mission and the marketer's vision of what the brand should be and do must be established. By displaying the brand to the customer and inquiring whether they were aware of it previously, brand awareness can be determined.