Ritimbha Solanki, Ritu Dhirawat, and Sagar Singh Tomar. “A Recovery Framework for Rebuilding Brand Trust Following a Public PR Crisis”. Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804), vol. 7, no. 2, Oct. 2026, pp. 47-56, https://matjournals.net/engineering/index.php/JSSMR/article/view/4233.