Deepti Bhatia, and Meghna Jain. “A Study on the Buying Behaviour of Consumers Related to FMCG Products”. Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804), vol. 7, no. 1, Apr. 2026, pp. 33-46, https://matjournals.net/engineering/index.php/JSSMR/article/view/3429.