Gerry Batonda (2024) “Competitive Strategies and Organizational Performance of Women-Owned SMEs in Mwanza City, Tanzania”, Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804), 5(1), pp. 36–54. Available at: https://matjournals.net/engineering/index.php/JSSMR/article/view/621 (Accessed: 29 October 2025).