W. K. C. S. WALPOLA; D. M. P. SEWWANDI; R. H. BANDUGE. Omnichannel Integration and Positive Word of Mouth among Customers in Sri Lanka’s Supermarket Sector: The Mediating Role of Flow Experience. Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804), [S. l.], v. 6, n. 1, p. 30–46, 2025. DOI: 10.46610/JSSMR.2025.v06i01.004. Disponível em: https://matjournals.net/engineering/index.php/JSSMR/article/view/1522. Acesso em: 29 oct. 2025.