[1]
W. K. C. S. Walpola, D. M. P. Sewwandi and R. H. Banduge 2025. Omnichannel Integration and Positive Word of Mouth among Customers in Sri Lanka’s Supermarket Sector: The Mediating Role of Flow Experience. Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804). 6, 1 (Mar. 2025), 30–46. DOI:https://doi.org/10.46610/JSSMR.2025.v06i01.004.