Paresha J. Nayee and Harishchandra Singh Rathod 2025. Impact of Intrinsic Religiosity, Extrinsic Religiosity, and Cultural Factors on Buying Behaviour. Journal of Sales, Service and Marketing Research (e-ISSN: 2582-7804). 6, 1 (Jan. 2025), 1–8. DOI:https://doi.org/10.46610/JSSMR.2025.v06i01.001.