N. Sakthi Priya and P. Komarasamy (2025) “The Impact of Social Media on Consumer Behavior: Analyzing Influences on Purchasing Decisions and Brand Loyalty”, Journal of Purchasing, Logistics and Supply Chain Management system (e-ISSN: 3048-6254), 6(1), pp. 1–7. Available at: https://matjournals.net/engineering/index.php/JPLACMS/article/view/1288 (Accessed: 20 April 2026).