R. Lakshmi Priya, Abibindhya A., & Vikashini S. (2024). A Study on Brand Loyalty in Purchasing Bata Footwear. Journal of Purchasing, Logistics and Supply Chain Management System (e-ISSN: 3048-6254), 20–25. Retrieved from https://matjournals.net/engineering/index.php/JPLACMS/article/view/885