Devarakonda Kanaka Mahalakshmi Devi, Madiki Sushma, and Mugandi Dimmi Pallavi. “Blockchain Technology in Digital Advertising: Opportunities and Challenges”. Journal of Information Technology and Sciences, vol. 12, no. 1, Mar. 2026, pp. 34-46, https://matjournals.net/engineering/index.php/JOITS/article/view/3290.