Enhancing Customer User Interface Experience through Interest Tracking

Abstract

Because of the increased level of globalization, there isn't an enterprise that doesn't employ information technology (IT). Apart from this, online banking transactions, shopping and e-commerce applications have reached a new degree of development. Businesses today rely on data analytics and other techniques to better understand their customer base. Enterprises focus on targeted audiences to save marketing expenses and guarantee the right client is reached. Every customer has a different viewpoint, range of possibilities, and perspective. Statistics show that most sales depend on the right deals, endorsements, or recommendations. Social media and marketing trends make target group identification considerably more accessible, but understanding customer preferences and interests and providing them with consistently individualized purchasing experiences is more challenging. Researchers may learn more about their clients by analyzing and interpreting consumers' online activity and browsing patterns and deliver a more tailored interface and better surfing experiences. This research project aims to understand better, investigate, and propose methods for providing customized profile-based graphical layouts for web portals.