A Study on Consumer behaviour towards Rapido Services with Special Reference to Coimbatore City

Abstract

The development of ride-hailing applications has changed the transportation business by giving helpful and reasonable transportation choices. Among these applications, Rapido has acquired prevalence lately because of its easy-to-understand point of interaction and quick assistance. This study plans to inspect customer satisfaction with Rapido services by leading an overview of Rapido clients. The study is based on the reviews of 150 respondents who have utilized Rapido services. The review estimated consumer satisfaction given different boundaries like the simplicity of the booking, driver conduct, app connection point, and general experience. The main elements adding to consumer satisfaction were the simplicity of booking, punctuality, driver conduct, and vehicle condition. The review features the significance of giving an easy-to-understand point of interaction and improved safety measures to upgrade consumer satisfaction. The discoveries of this study will assist Rapido with working on its administration and providing a better experience to its customers.