Richa Vairagi, and Deepika Rajak. “The Cognitive Influence of Global Consumer Culture on Individual Perception and Desire”. Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172), vol. 6, no. 2, Nov. 2025, pp. 44-57, https://matjournals.net/engineering/index.php/JIMCDM/article/view/2625.