M. Manida. “Integrated Marketing Communications (IMC) and Digital Marketing: A Strategic Synergy for Sustainable Consumer Engagement”. Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172), vol. 6, no. 2, Sept. 2025, pp. 14-27, https://matjournals.net/engineering/index.php/JIMCDM/article/view/2492.