Falak Naaz and Fayaz Ahmad Nika (2025) “Influencer Credibility and Gen Z’s Fashion Purchase Choices: A Dual-Theory Approach”, Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172), 6(2), pp. 28–43. Available at: https://matjournals.net/engineering/index.php/JIMCDM/article/view/2618 (Accessed: 1 May 2026).