D. PARASAKTHI; R. SUGANTHI; MADHUMITHA. S; SRIDHAR G; CHENVIKASH. R. The Role of Artificial Intelligence in Modern Retail and Digital Commerce. Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172), [S. l.], v. 7, n. 1, p. 54–64, 2026. Disponível em: https://matjournals.net/engineering/index.php/JIMCDM/article/view/3415. Acesso em: 9 may. 2026.