SUNIL KUMAR; PARVEEN VASHISTH; PRITI. The Impact of Social Media Advertisement Attributes and Platform Effectiveness on Purchase Decisions for Maquillage Products. Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172), [S. l.], v. 7, n. 1, p. 43–53, 2026. Disponível em: https://matjournals.net/engineering/index.php/JIMCDM/article/view/3150. Acesso em: 9 may. 2026.