M. MANIDA. The Role of Technology Acceptance Model (TAM) in E-Commerce Adoption. Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172), [S. l.], v. 6, n. 1, p. 15–25, 2025. Disponível em: https://matjournals.net/engineering/index.php/JIMCDM/article/view/1751. Acesso em: 9 may. 2026.