[1]
Kofi Acheampong Obeng, Amiya Bhaumik, Ernest Obuobisa-Darko and George Yaw Bludo 2026. The Impact of Online and Offline Shopping on Brand Equity among Gen Z. Journal of Integrated Marketing Communications and Digital Marketing (p-ISSN: 3107-9172). 7, 2 (Jun. 2026), 18–33.