Kashetty Divya, Manchala Anvitha, Meera Alphy, M. Aruna, and Rama Krishna Narla. “AI-Driven Intelligent Cold Start Ad Click Prediction System for Advertisement Recommendation”. Journal of Big Data Technology and Business Analytics (June 1, 2026): 47–57. Accessed June 18, 2026. https://matjournals.net/engineering/index.php/JBDTBA/article/view/3651.