Kashetty Divya, Manchala Anvitha, Meera Alphy, M. Aruna and Rama Krishna Narla (2026) “AI-Driven Intelligent Cold Start Ad Click Prediction System for Advertisement Recommendation”, Journal of Big Data Technology and Business Analytics, pp. 47–57. Available at: https://matjournals.net/engineering/index.php/JBDTBA/article/view/3651 (Accessed: 18 June 2026).