P. S., V., V., D., & Jenifer J., M. (2026). Extended Reality (XR) as the Next Generation of Interactive and Reality-based Digital Experiences: Applications, Benefits, and Challenges. Journal of Big Data Technology and Business Analytics, 5(1), 9–21. Retrieved from https://matjournals.net/engineering/index.php/JBDTBA/article/view/3120