https://matjournals.net/engineering/index.php/JBADV/issue/feedJournal of Business Analytics and Data Visualization (e-ISSN: 2584-1637)2026-05-21T11:44:50+00:00Open Journal Systemshttps://matjournals.net/engineering/index.php/JBADV/article/view/3593A Study of Bullion Market Behaviour with Special Reference to Gold and Silver2026-05-21T11:44:50+00:00Meghna Jainsonambudhrani@ggits.orgSonam Budhranisonambudhrani@ggits.org<p><em>Investment in precious metals has always been considered important, and people make investments in gold and silver for the long term. Investment in precious metals acts as a safe form of investment, like safety against inflation till civil conflict. There are many reasons which have invested in precious metals as an important part of an investor’s portfolio. Gold and silver are considered to be precious metals, and during previous times, people used to invest in buying jewellery made up of these precious metals, and now they are investing in gold bars, gold and silver coins and even invest in electronic forms. The research design in this study is analytical in nature. The study has considered bullion commodities, i.e. gold and silver. The period in this study is 2021 to 2025. The study further compared gold with its variants and silver with its variants using ANOVA and identified differences in their trading behaviour.</em></p>2026-05-21T00:00:00+00:00Copyright (c) 2026 Journal of Business Analytics and Data Visualization (e-ISSN: 2584-1637)