Awareness of Bitcoin Among College Students - An Empirical Study

Abstract

As the pioneer of cryptocurrencies, Bitcoin has garnered substantial global attention in recent years. With its decentralized nature and potential to revolutionize traditional financial systems, understanding public awareness and perception of Bitcoin is crucial. This study comprehensively analyses Bitcoin awareness among diverse demographics and geographical regions. The main objective of this study is to analyze people's perspectives on the investment practices of Bitcoin users. The study uses a mixed-method approach, combining quantitative surveys and qualitative interviews to understand Bitcoin awareness. It assesses respondents' familiarity with Bitcoin, technology, and adoption attitudes. The research also explores the role of media, social networks, and educational resources in shaping Bitcoin awareness. It also examines the impact of socioeconomic factors, regulatory environments, and cultural norms on global Bitcoin awareness. The findings can inform strategies for raising awareness about Bitcoin and responsible investment practices.